Overview of Common Arthroscopic Procedures
This module provides an overview of the different areas of orthopedic surgery and general principles of arthroscopy. In addition, ACL reconstruction and rotator cuff repair and the pathologies for which these procedures are performed are also discussed.
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Today's healthcare climate is quite different from what it used to be. In the "good old days", prior to managed care, the physician was the ultimate decision-maker during the sales process. Today, a medical device sales professional must simultaneously consider the needs of the physician AND facility administrator within the context of the payer’s influence. In this module, we explain how physicians and hospitals get reimbursed by insurance companies in 2010.
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The purpose of this chapter is to provide you with an opportunity to consider the needs of key clinical decision-makers before you encounter them in a sales situation, where making a good first impression is the key to a successful outcome.
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