Pain Management Continuum of Care
To "talk the talk and walk the walk" with pain specialists, you must have a fundamental understanding of pain theory. If selling a solution is your sales objective, then you must grasp as much as you can as quickly as you can about the theories and practices associated with pain management. This chapter begins your journey.
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Your power to persuade pain management specialists to purchase your products starts with your knowledge about who they are and what they do for patients suffering with chronic pain. This understanding will help you quickly identify needs, in order to provide solutions. The purpose of this module is to provide you with an opportunity to consider the needs of pain management specialists, before you encounter them in a sales situation where making a good first impression is paramount.
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The human nervous system is a highly organized network that controls all the organs of the body, coordinating their functions, so that the entire organism acts in a balanced way.
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To sell strategic value, one must gain a better understanding and basic knowledge of physician practice management. This chapter will provide the building blocks to understand the pain physician's practice management issues. As an advanced selling skill, you will have the confidence to readily identify the appropriate strategic selling strategy to implement once you understand the dynamics of your customer's pain practice.
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